LIVE WORKSHOP · THIRD WEDNESDAY OF EACH MONTH
Become the practitioner people seek out by name.
Attention is not a popularity contest you are losing to louder people. It is a positioning problem, and positioning has a solution.
The years when nobody could find him
They were louder. More confident. Quicker with a hot take. And a lot of them were wrong. Confidently, beautifully wrong. Meanwhile I was doing the real work, quietly, and almost nobody could find me.
I told myself it was because I would not dumb it down. That the algorithm rewarded noise and I was too good for noise. That was ego talking.
Here is what I finally understood. The people scrolling past me were not choosing shallow over deep. They were choosing clear over confusing. Confident over hesitant. A person who stood for something over one more expert adding value.
The internet has infinite experts adding value. What it does not have is you, teaching the one thing you actually do.
So I stopped trying to be seen and started being clear. I claimed a point of view instead of hedging. I taught what I actually do instead of motivation. And the people who need depth stopped scrolling past, and started passing my name to each other.
You will never out-post the influencers. You will never out-shout them. You can out-position them, because the one thing they cannot copy is the practitioner.
Dr. Jade Teta, founder
Four turns, one shift.
The shape of the ninety minutes.
- Old WayWhy chasing attention like an influencer keeps you losing a game you never entered.
- New WayHow experts get sought out instead of scrambling for reach.
- Their WayThe four T's, the positioning system, and the teaching move you make in public.
- DoorwayHow to apply it to the practice you already have, starting this week.
Who is in the room
Clinician. Counselor. Coach. Consultant.
The invisible
Doing excellent work that almost nobody can find.
The out-shouted
Losing the room to people with a tenth of the training and ten times the volume.
The undifferentiated
Saying true things that sound like everyone else's true things.
The reluctant marketer
Who would rather do the work than sell it, and needs a version of this that is not performance.
You leave with the system, not the theory.
In up to ninety minutes you get the positioning system itself, so the right people arrive already knowing why they want you. Applied to your own practice in the room, not handed to you as a worksheet.
Third Wednesday of each month at 4:00pm Eastern. Live on Zoom. Every seat includes the replay, yours to keep.
Before you reserve
Is it live?
Yes, on Zoom, taught in real time, and you take part.
What if I miss it?
Every seat includes the full replay, yours to keep.
Do I need to be experienced?
No. Bring the work you already do and you will leave knowing how to position it.
Is this a pitch?
No. It is the workshop, and it shows you the doorway to the certification only if you want to go further.
Become the name people seek out.
Ninety minutes, on the third Wednesday of the month.