A Live 4-Session Intensive · Begins June 10

The Identity Coaching Intensive.

Most coaching works on behavior. Identity coaching works one layer beneath it — and that's where change actually holds.

Four live sessions in the method behind lasting transformation. Learn the frameworks, watch them work on real people in real time, and step into the hot seat yourself.

Four 90-minute live sessions Live coaching demonstrations $1,000 credits toward certification

Why this work is different

Behavior change snaps back. Identity change holds.

Most coaching teaches people to manage their behavior. It works — until stress returns and the old pattern fires again. Identity coaching reaches the layer underneath the behavior, where the pattern is actually generated.

What most coaching does

Works on the surface — habits, mindset hacks, accountability. The client performs the new behavior while conditions are favorable.

Then stress escalates, the thinking brain goes offline, and the old pattern returns. The behavior was modified. The identity was not.

What identity coaching does

Surfaces the unconscious decision running underneath the pattern — the story, the belief, the identity it hardened into.

Edit the identity and the behavior reorganizes around the new self. The change holds because it was built at the level that generates everything else.


What you'll learn

Four sessions. The complete arc of the method.

Each session teaches a core piece of identity coaching — and, after the first, demonstrates it live on real people.

Session 01 · Foundation

What identity coaching is, and how identity forms.

The formation sequence behind every pattern — event, judgment, story, belief, identity. Why beliefs harden the way they do, and the Rewrite-Rewire-Retrain arc that changes them.

Session 02 · Inquiry

The art of asking the question that surfaces the pattern.

How to read identity in a person's own language and ask the questions that reveal what the client can't see themselves — the detective's posture, guided discovery, and pattern recognition across a life.

Live coaching demonstration
Session 03 · Group

Group coaching — the most powerful container in the work.

Why group coaching produces change one-on-one can't, and the structure that makes it work: the witness effect, the four-question framework, and the session architecture. Demonstrated live with the cohort.

Live group demonstration
Session 04 · Build

Building a complete identity coaching practice.

How to assemble the full practice stack — community, curriculum, conversations, group, and one-on-one — into a system that holds clients and sustains you. Ends with a capstone coaching demonstration.

Capstone coaching demonstration

You watch the pattern surface in someone else — and recognize it in your own life.

The witness effect

You don't just learn it. You feel it.

Watch the method work — and sit in the chair yourself.

From the second session on, you'll watch real identity coaching unfold in real time. This isn't theory delivered from a slide. It's the work, live, on real people with real patterns.

A limited number of participants will be coached in the hot seat — and the rest learn through witnessing it, the same mechanism that makes group coaching so powerful. You see the pattern surface in someone else and recognize it in yourself.

Hot-seat participants can also be featured as a filmed case study, so the breakthrough becomes part of how this method gets taught going forward.


What's included

A real live intensive — not a course you watch alone.

  • Four live 90-minute sessions, taught in real time
  • Replays of every session, yours to revisit
  • Live coaching demonstrations in sessions two through four
  • The chance to be coached in the hot seat — and featured as a case study
  • The complete frameworks, taught to apply rather than just admire

Your first step in

The intensive applies to your certification.

If this is the beginning of something larger, enroll in the Human Architect Certification within one week of the final session and your full intensive investment credits toward it.

$1,000 credit

In other words — if you go on to certify, the intensive was your way in at no added cost.


Enroll

Choose how you'd like to join.

Both options credit the full $1,000 toward the Human Architect Certification if you ascend within one week of the final session.

Two Payments
$550 × 2

Two monthly payments · $1,100 total


  • All four live 90-minute sessions
  • Replays of every session
  • Live coaching demonstrations
  • Hot-seat & case-study eligibility
  • $1,000 credit toward certification
Join with 2 payments
Save $100
Pay in Full
$1,000 one payment

Best value — save $100 vs. the plan


  • All four live 90-minute sessions
  • Replays of every session
  • Live coaching demonstrations
  • Hot-seat & case-study eligibility
  • $1,000 credit toward certification
Pay in full
Wednesday June 10 5:00 PM ET
Wednesday June 17 5:00 PM ET
Monday June 22 5:00 PM ET
Wednesday June 24 5:00 PM ET

Four live 90-minute sessions. Can't make one live? Every session is recorded and replays are provided.


Questions

What you might be wondering.

Are the sessions recorded?
Yes. Every session is recorded and the replay is posted afterward, so you won't miss anything if you can't make one live. That said, the live calls are where the coaching demonstrations and Q&A happen — so join in real time whenever you can.
How long do I have access to the material?
Indefinitely. The recordings and materials are yours to keep and revisit whenever you want.
Does this count toward the certification?
Yes. Your full $1,000 applies as a credit toward the Human Architect Certification if you enroll within one week of the final session. If you go on to certify, the intensive effectively becomes your first step in at no added cost.
Is this for new coaches or experienced ones?
Both. If you're new to identity coaching, you'll walk away with the foundational method and language. If you're already coaching, you'll gain a specific, teachable framework for working at the identity layer that most training never reaches.
Will I have to be coached on camera?
No. Hot-seat slots are limited and entirely voluntary. Most of the learning happens through witnessing — watching a pattern surface in someone else and recognizing it in yourself. You're never put in the chair unless you choose it.
What's involved in being a case study?
Hot-seat participants may be invited to have their session filmed and used as a teaching example, with a signed release. It's optional, and you control whether your session is used.
How is the intensive different from the certification?
The intensive teaches the core method and lets you experience it live. The certification is the complete professional training — the full toolkit, deeper practice, and the credential to coach this way professionally. The intensive is the doorway; the certification is the full path.
What's the time commitment?
Four live 90-minute sessions over two weeks — June 10, 17, 22, and 24, all at 5:00 PM ET — plus whatever time you choose to give the replays and practice.
What's your refund policy?
Because this is a live intensive with a limited cohort, all sales are final. Enrolling reserves your seat, so please make sure the dates work for you before you join.

This is where the work begins.

Four sessions to learn the method, watch it work, and decide whether this is the path you want to walk all the way.

Enroll in the Intensive