What If You Could Restructure Your Identity & Become A New Person?

I spent 30 years in health, fitness, and personal transformation—as a personal trainer, nutritionist, doctor, educator, and author. I was successful on the outside, but on the inside, I was operating from outdated subconscious patterns that kept me trapped in power struggles, chasing success, and disconnected from my true self.

I lost millions in the collapse of a business. I stayed emotionally stuck in a six-year heartbreak that I couldn’t seem to move past. And no matter what I did—therapy, mindset work, even energy healing & plant medicines—nothing worked.

Until I discovered how to go straight to the source: the subconscious.

Over the past decade, I fully developed The Human Coaching Experience—a method that had been coming to me in parts my entire career. It is a process that rewrites, rewires, and retrains the subconscious mind in the exact sequence needed for real transformation. 

From Personal Crisis to Transformative Breakthrough

Life Was Trying to Show Me—But I Wouldn’t Listen

Looking back, I can see it so clearly. Life had been pulling me in this direction for years, but I resisted.

As young as six or seven, I remember sitting with a kid at the lunch table, comforting him while he cried. In my late teens and early twenties, I was fascinated by self-development, lucid dreaming, and exploring the deeper aspects of human consciousness.

And then? I got lost. Or maybe it was exactly the journey I needed to go on.

I threw myself into science, evidence-based research, and human performance. I became the metabolism and fitness guy. But what I didn’t realize at the time was that every single step—even the detours—was leading me right back to the work I do now.

Then came the wake-up calls:

• A midlife crisis disguised as a betrayal sandwich—where I thought I was chasing love but was actually operating from deep unconscious wounds.
• Watching my mother battle kidney cancer, where I first experimented with an early form of this process.
• The complete collapse of my business, losing millions overnight, triggering every hidden fear and subconscious pattern I had.

And when I finally surrendered and followed where life was leading me, everything changed.

I started teaching this process in retreats, and the results were undeniable. People breaking free of lifelong patterns. Health conditions resolving. Relationships healing. Businesses thriving.

The Human Coaching Experience isn’t just a method. It’s a new paradigm of transformation.

The old stories and MUD (Misguided Unconscious Decisions) hold people back from the path they are meant to walk. DEEP clears those patterns so you can move forward, free from the weight of the past, finally able to follow the path meant for you—not the one that keeps repeating itself.

Why You Still Don’t Trust Coaching, Therapy, or Change Work Anymore

Let’s name the thing no one else is saying:

If you feel jaded… exhausted… like nothing works anymore…
It’s not because you’re broken.
It’s because your habenula has been hijacked.

The habenula is a failure sensor in your brain. When it gets triggered repeatedly—by programs that tell you to “do this or you failed”—it shuts down your willpower, motivation, and belief in change.

And the scary part?

Most programs are built in ways that fire the habenula nonstop.

• You miss a meditation → “You’re not consistent”

• You fall off the plan → “You don’t want it bad enough”

• You relapse emotionally → “You’re sabotaging yourself”

It becomes a loop of learned helplessness.
Until eventually… you stop trusting the process.
You stop trusting yourself.

That’s why we designed the Human Coach Experience around the habenula—using two breakthrough approaches:

✅ Semper Discendum (Always Be Learning)

We eliminate success/failure thinking. Every session is a learning. Every pattern is a teacher. No shame. No collapse. Just data, insight, and transformation.

✅ Compassion-Focused Rewiring

We reprogram the inner dialogue so your brain can receive motivation as nurture, not punishment. This is what makes the change stick.

What Makes This Different From Everything Else You’ve Tried?

Here’s the problem with traditional programs:

• 🧠 Therapy helps you understand the pattern—but doesn’t rewire it.

• 💬 Coaching gives you tools—but doesn’t touch the root.

• 🌿 Psychedelics open the door—but leave you without a map.

• ✨ Energy work and conferences give you a high—but no integration.

The Human Coach Experience does what none of these can.
It uses a 3-part system that works at the level of your nervous system and identity:

🔹 REWRITE – Weekly DEEP Sessions

You enter an altered emotional state through breath, then dimensionalize and dialogue with the subconscious part of you still running the show. You rewrite the pattern at its origin.

🔹 REWIRE – Somatic + Neural Integration

We use body-based tools to anchor the new story so your nervous system stabilizes around it. This isn’t mindset. This is embodiment.

🔹 RETRAIN – Coaching + Curriculum + Community

We build your new self into reality with guided coaching, weekly growth tools, and real human accountability. You don’t just talk about change. You live it.

This isn’t another content course.
It’s a portal to a new version of you.

Why Trust Me With This Process?

For over 30 years, I’ve been immersed in health, fitness, psychology, and personal transformation—as a personal trainer, nutritionist, doctor, entrepreneur, and author.

I’ve written eight books on health and transformation, worked with tens of thousands of clients & patients, and I’m currently earning my PhD in Transpersonal Psychology—studying the intersection of consciousness, mindset, healing, and human potential.

But DEEP isn’t just theory—it’s the method I personally created and used to rebuild my life after losing millions in business, staying stuck in heartbreak for six years, and chasing external success instead of true alignment.

I created DEEP because nothing else worked—not therapy, not hypnosis, coaching, mindset hacks, or even energy healing and plant medicine.

This is the most powerful transformation process I’ve ever seen—and now, for the first time, I’m sharing it with you.